The maker was inspired by the energy drink Lipovitan, in which the main ingredient is taurine, and was popular with Thai truck drivers and blue-collar manual laborers. In 1976, Chaleo Yoovidhya introduced his Krating Daeng drink in Thailand. Dietrich Mateschitz, who has been friends with half of Austria since his success and is nicknamed 'Didi,' has needed perseverance for his story to become a real success. Stubborn but not rebellious, strong, and persevering.

Styrians are said to have always been a bit their boss. He is also a compatriot of Frank Stronach, who emigrated to Canada as a worker and returned to his homeland as a co-owner of the global auto parts manufacturer Magna. Arnold Schwar is a compatriot, as is the tennis player Thomas Muster, who for a time topped the world rankings ahead of Boris Becker, André Agassi, and Pete Sampras. His outstanding success is not an isolated case in this province. He grew up in modest circumstances in the upper Murgtal in Styria. The reasons for Mateschitz's conservatism lie in his family background. The logo is a breed of cattle called gaur.Red Bull sponsors athletes in 73 countries around the world.

Red Bull's marketing budget for 2022 is estimated to be €2,9 billion (it is rumored to be around 25-30% of the yearly revenue).

Number of Red Bull cans sold worldwide in 2022: 11.582 billion.

Red Bull is the extreme athlete of marketing, literally and figuratively.Ī few key statistics and facts about Red Bull: It has become synonymous with sports, extreme performance, and victory. Red Bull has grown from a simple energy drink manufacturer to one of the most recognized brands in the world.

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